Crisis Communications Paper on MS13 Gang Violence Essay

Crisis Communications Paper on MS13 Gang Violence - Essay Example This radical change in this field caused the mankind inviting many problems as well as solutions to deal with them. Appropriate communication during the time of crisis plays a pivotal role to manage the situation effectively. As at the time of crisis the emotions are at their highest level because of stress which often makes people behave in an erratic way. Confusion creeps in their mind to manage the crisis and at that time effective communication skills comes to their rescue. Crisis situations may vary in their nature such as a disastrous situation due to a natural calamity or a terrorist attack or even violence caused by the street gangs and many others. All these situations demands prompt actions which in turn can lead to wrong moves. "Adequate coping skills along with other balancing factors, such as realistic perception of the event and social support can help minimize overreaction"(Radziewicz, http://www.conversationsincare.com/web_book/chapter03.html). In recent days youth ga ngs are mushrooming at many places causing havoc in the society with their violent deeds. One such deadly and violent youth gang of United States and of Central America is MS-13 which poses a threat to the life and liberty of the people. Mara Salvatrucha abbreviated to MS-13 derives its origin to the Civil War of El Salvador in 1980s which caused a million of Salvadorans to emigrate to USA and settle there as refugees. These immigrants in USA faced a bitter opposition from the Mexican gangs formed by other immigrants settled there earlier which prompted the Salvadorans to form their own gang for defending their existence. But soon the gang expanded and became the largest gang symbolizing violence and barbarism to their peak. "Composed of mostly Salvadorans and other central Americans-many of them undocumented -the gang has a uniquely international profile It's considered the fastest growing, most violent and least understood of the nation's street gangs" (http://www.msnbc.msn.com/id/7244879/site/newsweek). Unlike other gangs the members of MS-13 are very flexible in their activities. They are into various fields of crimes specializing in extortions, drug and arm trafficking, homicides, cross border human trafficking, theft and so on. "Mara Salvatrucha members have tattoes on most of their upper body, including the arms and face, with lettering done in Gothic (Blackletter) style. The "MS" and "13" is always tattooed on them. (This has resulted in the arrest and detention of many people, first in Honduras then in El Salvador for illicit association based entirely on the fact that they are wearing tattoos associated with gang membership) (http://en.wikipedia.org/wiki/Mara_Salvatrucha). The members of MS-13 are relatively fearless compared to other gangs and shows zero tolerance to the persons who became informant to the cops about their misdeeds. Even they act defiantly without being intimidated by the law enforcement officials easily. The members who abandons the gang is brutally killed by other active members. They impose rent on the people in the locality in which they live in lieu of guarranty of the security of the locals from the threats of other gangs. They are quite adept at using exlosives, firearms and grenades. Having been trained in guerilla warfare the MS-13 members frequently change their places

Segmentation and Target Market Coursework Example | Topics and Well Written Essays - 1250 words

Segmentation and Target Market - Coursework Example The process is guided by several factors including behavioral, demographic, psychographic, and geographic factors (Reid & Bojanic, 2010). Apple has used behavioral segmentation with impressive effectiveness. It refers to the division of the market based on the actions of consumers. In addition, the process involves an evaluation of the consumer information available to the organization (Rollins & Perri, 2014). The release of new iPhone models is informed by the knowledge that consumers will be attracted by the possibility of upgrading their mobile phones. In addition, the iPod was released to meet the need for a portable and convenient device that can allow users to listen to music on the go. The need to create a platform from which users can access music led to the creation of the iTunes store. Apple has created a culture of brand switching due to the disruptive technology that they have consistently pioneered. Consequently, it has enabled it to create a perception as an innovative company, something that most consumers find attractive. The organization understands consumer behavior. Although consumers are willing to acquire new technologies, they also value the existing ones. As a result, they need products that integrate the two technologies. In addition, it has features that support the integration of features of other organizations. For example, it has made it possible for consumers to access Microsoft Exchange e-mail. Consumers are attracted to technologies that enable them to retain the features they had before. It is evident that the organization considers demographic factors as it develops its products. Firstly, products such as the iPhone have so many features that make it suitable for people of all ages from children to adults. Children can play the games that are available in its App store. Teenagers can listen to a lot of music from the iTunes store. In addition, the